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Choosing the foundations for durable advantage
By John Critchley June 26, 2026
Santander's durable advantage was built long before any headline. The lesson is that lasting advantage comes from choices made well before hindsight justifies it.
By John Critchley June 7, 2026
We often commit to the choices we think we have, before testing them. Decision architecture diagnoses the real problem and reveals the paths genuinely open.
By John Critchley January 5, 2026
Satisfaction doesn't predict loyalty. Research across 3,500 Australians reveals what member organisations get wrong - and what members actually value.